Know Better Hommus

We partnered with Cedar’s Foods to grow their brand under our integrated platform idea, Know Better Hommus. Cedar’s, family owned and operated, uses a recipe that has been passed down for generations. Once you try Cedar’s you’ll Know Better Hommus.

Integrated Brand Campaign,
Influencer Marketing, Product Launch

KNOW BETTER HOMMUS

KNOW BETTER HOMMUS

This brand awareness campaign is targeted at folks who already love hommus, but are stuck in a pattern of buying other brands. And when switching brand loyalties – people believe people, not brands. So, we worked with three influencers with very different audiences and approaches to content to reach different corners of the internet, then we pulled all of that content together into our broadcast and ctv spots.

And of course, we ran messaging across all social platforms, and OOH, displaying our modern alfresco Mediterranean art direction approach.

This campaign was launched alongside new packaging. For more on that click here.

↑ Brand Work

Product Work ↓

In addition to brand-level campaigns, we launch (and sometimes create) new and limited flavors like Grecian Golden Hour Hommus – a product that my team created to give folks an elevated occasion to enjoy hommus. We tapped into the state-of-mind of the happy hour snacker, launching a savory, lemony flavor that pairs best with a glass of wine or a cocktail.

To launch Cedar’s Pumpkin Hommus we created collaborative content to extend the brand’s audience and offer consumers a new usage occasion: breakfast. We created recipes featuring Cedar’s Pumpkin Hommus that can be served alongside a delicious latte, for those who want to enjoy seasonal spices without having to add it to their coffee.

For the launch of Cedar’s Sicilian Lemon Hommus, we created cobranded content featuring Bully Boy’s Italian Iced Tea. We also worked with food-based TikTok creators to create unique recipes using the Sicilian Lemon Hommus.

When Cedar’s wanted to create online buzz around tzatziki, we made tzat happen.

As part of an integrated and social media-first campaign aimed at sharing the many ways you can enjoy Cedar’s Tzatziki (TzatDogs, anyone?), we partnered with content creators from different corners of the Internet and asked them to do their thing, just do it while enjoying tzatziki.

CD: John Mathieu
Sr Art Director: Avery Donahoe
Sr Copywriter: Nathan Bolton
Copywriter: Mary Robbins
Art Director: Addison Silva
Photography: Nina Galant

Previous

Sallie Mae → Hacked
Next

Progressive → Shower Sessions