As we headed toward the end of COVID, we were tasked with appealing to millennial parents who are raising the next generation of travelers. Knowing the pandemic stifled their ability to travel with their kids, we thought this game would be a great place to start. Authenticity was key to bringing this campaign to life and to capture the attention of our audience, so rather than casting and fabricating family moments, we decided to work with one of the most well known world traveller families, The Bucket List Family, to tell the story with us.
Broadcast Integrated Campaign
CD: John Mathieu, Cristin Barth Copywriter: Steve Friedman Art Director: Avery Donahoe
