Sound Mind

As part of a brand pivot to go from a student financial service to a student support system, Sallie Mae wanted a way to show up in students’ lives beyond providing financial resources. We created Sound Mind by Sallie Mae: a first-of-its-kind album scientifically engineered to help students study. The science: Finding that music with 50 to 80 beats per minute can enhance and stimulate creativity and learning, and working in intervals of 25 minutes of focus and 5-minute breaks students achieve higher productivity and concentration, we were able to create 17 original songs for the album all scientifically engineered to boost your brain.

We worked with the producer and composer, Modslee, as well as popular artists including Toledo, Jay Som and Isaac Dunbar to create the album that was released during finals week of spring semester 2023. It’s available on Spotify and is accompanied by an album-length visualizer on YouTube.

← See All Sallie Mae Work
← Selected Work

GR (to study) WM

We worked with micro-influencers at colleges around the U.S. to create “get ready (to study) with me” content featuring tracks from Sound Mind.

Creative Director: John Mathieu
Creative Director: Cristin Barth
Copywriter: Steve Friedman
Copywriter: Nathan Bolton
Art Director: Avery Donahoe
Designer: Matt Langen
Music Supervision: Modslee
Animation: Scholar