Hasbro Gaming. Classic.

Hasbro Gaming wanted a campaign that would make their traditional game product line more relevant to modern parents and our reaction was that these games have actually never not been relevant. I mean, c’mon, we’re talking about Jenga and Monopoly! You only need one word to describe these games, and the moments they create: classic.

So, we combed social media for proof that Hasbro classic games are universally loved across generations and cultures. We turned these authentic, classic moments into a culturally relevant campaign that reminded global markets just how classic our games are.